“Culturally oversized clothing became the norm which was often referred to as urban fashion and from this tradition brands were birthed such as Fubu, Phat Farm & Wu Wear catering to their audience of similar tastes.”Īs the years went on baggy clothes went out of fashion with artists choosing to wear more fitted clothing. To take a quote from our 90s Hip Hop Fashion editorial Baggy ClothingĪ huge part of 2000s Hip Hop Fashion was the exaggerated baggy clothing most artists wore from baggy t shirts and baggy jeans. Nelly can be credited for making Grillz more mainstream with his song Grillz featuring Paul Wall, Big Gipp, and Ali. Mostly associated to southern Hip Hop artists at the time due to most artists sporting grills coming from Atlanta and Houston.
Grills came into prominence during the early 2000s with rappers choosing to flaunt their wealth by showcasing dental jewellery.Īs we mentioned before rappers became accustom to bigger label budgets & commercial success, this in turn meant a flashy showcase of wealth, grills is one of the best example of this and a true 2000s Hip Hop Fashion Trend. 2000s Hip Hop Fashion (Brands, Trends & Styles) Grillz The influence of 2000s Hip Hop Fashion continually presents itself today which is why our editorial will examine the best brands, trends and styles during this decade.
In response to Hip Hops rapid commercial success during this time period record labels began to release bigger video budgets and label deals to artists allowing them to showcase these styles on all platforms whether that would be music videos, MTV Cribs, Award Shows, Magazines or on tour. 2000s Hip Hop Fashion is identified for its staple pieces such as grills, New era caps, Durags, baggy t-shirts, air force ones and basketball jerseys. This is a sponsored editorial in partnership with GS JJīy the time the 2000s came around Hip Hop was becoming one of the biggest music genres worldwide, the commercial success of the genre would be reflected in the artists outfit choices & lifestyle.
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